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Mother's Day Shopping Statistics 2022

Mother’s Day is a day when people all throughout the world celebrate motherhood. One of the ways people celebrate this day is through buying gifts for their mothers.

Sons and daughters throughout the world buy everything from delicious treats to jewellery and clothes for their beloved moms. In recent years, Mother’s Day shopping has become a global phenomenon.

On average, Americans spend $220.48 on this day. There are also a number of other Mother’s Day shopping stats that show how big of a commercial event this day has transformed into.

Some of these statistics are simply astounding and worth considering for both online and offline retailers.

Americans Spent a Total of $28.1 Billion on Mother’s Day 2021

In 2021, Americans planned to spend roughly 28 billion dollars on Mother's Day. This number has risen significantly since the survey began, with consumers spending an additional $13.5 billion on loved ones in comparison to 2010 when spending was roughly $14.6 billion.

Americans on Average Spent $220.48 on Mother’s Day in 2021

In 2021, Americans are expected to spend more on mother’s day gifts than in 2020. According to the National Retail Federation's latest holiday spending, gifters will spend an average of $220.48 on Mother's Day gifts.

Most Popular Mother’s Day Gifts

Greeting cards, flowers, and special dinners are among the most popular items that customers want to purchase. But over the last few years, a few online categories have also gained traction.

81% Greeting Cards
68% Flowers
55% Special Dinner

Mother’s Top Choices for Gifts

Mother's gift choices for Mother’s Day include a card, flower, or a special experience with family. Even fewer mothers desire clothes (12%), alcohol (12%), or electronics (9% ). One in every twenty mothers (5%) is unsure of what she wants or does not want anything at all.

Highest Spending on Mother’s Day Gift by State

Texans are the most generous, with an average mother's present costing $248. New York ($225) is in the second position, followed by Washington ($210). On the other hand, Oregon came out on top as the cheapest, with an average cost of under $30. Wisconsin came in second with $33, followed by Indiana with $34.

US State Spendings on Mother’s Day Gifts
State  Spendings
Texans $248
Newyork $225
Washington $210
Nebraska $180
Colorado $140
Minnesota $99
Indiana $34
Wisconsin $33
Oregon $30

Gift Spending Average Based on Salary

People with higher salaries, unsurprisingly, may spend more on Mother's day. Based on pay, below are the average Mother's Day gift expenditures.

29% of Americans Buy Mother Day Gifts Online

2020
34% American buy Mother’s Day Gifts Online in 2020
2021
29% American buy Mother’s Day Gifts Online in 2021

Top 3 Gifting Categories that Gains Popularity

24% Electronics
22% Book / CDs
21% Housewares

152 Million Mother’s Day Cards Exchanged Annually

Mother's Day is the third-largest card-sending event in the United States. With 152 million cards distributed each year.

Total Flowers Spending on Mother’s Day in the US

This figure shows the total planned flower expenditure in the United States on Mother's Day from 2007 to 2021. Consumers in the United States were planning to spend roughly 2.66 billion dollars on flowers for Mother's Day in 2021.

$200 Spending on Mother’s Day Divided Per Category

With average mother's day spending exceeding $200 per person, it's likely that moms can receive many items from each shopper.This is how much shoppers spend in each category.

Interesting and Less-Known Facts about Mother’s Day Gifts

  • It is the biggest flower buying day of the year in the Great Britain

  • The event is celebrated in 46 countries around the world.

  • In the United States, more than 122 million phone calls are made to moms on this day.

  • It’s the most popular day for eating out in the world

  • This day was celebrated in the ancient Greece.

Conclusion

Last year, Mother's day was a difficult holiday because of the pandemic. Shoppers were adjusting to being at home and apart from loved ones, and virtual ways of celebrating were still limited. Despite these problems, Mother's Day 2020 and 2021 had the greatest change from 2019.

This Mother's Day, who is most likely to buy gifts? According to the data, men are substantially more likely than women to spend more than $100. Furthermore, consumers aged 25 to 34 and 45 to 54 will spend more than those of other age groups.