Mother's Day Shopping Statistics 2025

Mother’s Day is a global celebration of motherhood, with millions honoring the special women in their lives through heartfelt gifts, from sweet treats and unique experiences to jewelry and stylish apparel.

In the United States alone, Mother’s Day 2025 spending is projected to reach $34.1 billion, according to the National Retail Federation. This represents an increase from $33.5 billion in 2024, though it falls just short of the record $35.7 billion spent in 2023.

On average, American consumers plan to spend around $259.04 on gifts and celebrations in 2025 — a clear indication of the day’s emotional and commercial significance

✔ Americans Spent a Total of $28.1 Billion on Mother’s Day 2021 ✔ Americans on Average Spent $220.48 on Mother’s Day in 2021 ✔ Most Popular Mother’s Day Gifts ✔ Mother’s Top Choices for Gifts ✔ Highest Spending on Mother’s Day Gift by State ✔ Gift Spending Average Based on Salary ✔ 29% of Americans Buy Mother Day Gifts Online ✔ Top 3 Gifting Categories that Gains Popularity ✔ 152 Million Mother’s Day Cards Exchanged Annually ✔ Total Flowers Spending on Mother’s Day in the US ✔ $200 Spending on Mother’s Day Divided Per Category ✔ Interesting and Less-Known Facts about Mother’s Day Gifts

Americans Spent a Total of $28.1 Billion on Mother’s Day 2021

In 2021, Americans planned to spend roughly 28 billion dollars on Mother's Day. This number has risen significantly since the survey began, with consumers spending an additional $13.5 billion on loved ones in comparison to 2010 when spending was roughly $14.6 billion.

Americans on Average Spent $220.48 on Mother’s Day in 2021

In 2021, Americans are expected to spend more on mother’s day gifts than in 2020. According to the National Retail Federation's latest holiday spending, gifters will spend an average of $220.48 on Mother's Day gifts.

Most Popular Mother’s Day Gifts

Greeting cards, flowers, and special dinners are among the most popular items that customers want to purchase. But over the last few years, a few online categories have also gained traction.

81% Greeting Cards

68% Flowers

55% Special Dinner

Mother’s Top Choices for Gifts

Mother's gift choices for Mother’s Day include a card, flower, or a special experience with family. Even fewer mothers desire clothes (12%), alcohol (12%), or electronics (9% ). One in every twenty mothers (5%) is unsure of what she wants or does not want anything at all.

Highest Spending on Mother’s Day Gift by State

Texans are the most generous, with an average mother's present costing $248. New York ($225) is in the second position, followed by Washington ($210). On the other hand, Oregon came out on top as the cheapest, with an average cost of under $30. Wisconsin came in second with $33, followed by Indiana with $34.

US State Spendings on Mother’s Day Gifts
State	Spendings
Texans	$248
Newyork	$225
Washington	$210
Nebraska	$180
Colorado	$140
Minnesota	$99
Indiana	$34
Wisconsin	$33
Oregon	$30

Gift Spending Average Based on Salary

People with higher salaries, unsurprisingly, may spend more on Mother's day. Based on pay, below are the average Mother's Day gift expenditures.

29% of Americans Buy Mother Day Gifts Online

2020

34% American buy Mother’s Day Gifts Online in 2020

2021

29% American buy Mother’s Day Gifts Online in 2021

Top 3 Gifting Categories that Gains Popularity

24% Electronics

22% Book / CDs

21% Housewares

152 Million Mother’s Day Cards Exchanged Annually

Mother's Day is the third-largest card-sending event in the United States. With 152 million cards distributed each year.

Approximately 122 million cards are made every year on the second Sunday of May.
The average American purchases 2.8 Mother's Day cards, indicating that most people purchase more than one for their mother.
In 2014, the state had 43.5 million mothers. These women, in age from 15 to 50, have mothers of 95.8 million children!

Total Flowers Spending on Mother’s Day in the US

This figure shows the total planned flower expenditure in the United States on Mother's Day from 2007 to 2021. Consumers in the United States were planning to spend roughly 2.66 billion dollars on flowers for Mother's Day in 2021.

$200 Spending on Mother’s Day Divided Per Category

With average mother's day spending exceeding $200 per person, it's likely that moms can receive many items from each shopper.This is how much shoppers spend in each category.

Interesting and Less-Known Facts about Mother’s Day Gifts

It is the biggest flower buying day of the year in the Great Britain
The event is celebrated in 46 countries around the world.
In the United States, more than 122 million phone calls are made to moms on this day.
It’s the most popular day for eating out in the world
This day was celebrated in the ancient Greece.

Conclusion

Mother’s Day has remained a meaningful occasion for people to express love and appreciation, with thoughtful gestures and celebrations continuing to bring families closer together. As traditions evolve, the focus stays on creating lasting memories and honoring the special women in our lives.

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