According to Valassis, 90% of customers use coupons in one way or another. The coupon statistics from 2021 reveal the number of adults using coupons is 145 million. Juniper Research further predicts that the redemption of coupons is going to increase to $91 billion within the next three years. Orian Research says that the use of digital coupons will rise by 56.5% by 2025.
It is also expected that this year users will expand to 1.05 billion. Online coupon stats show that by 2022, mobile coupons will make up 80% of the redeemed coupons. “SMS remains a vital channel in reaching consumers, whereby a phone number acts as a unique ID in delivering one-time offers,” says research author Lauren Foye.
About 42 million Americans make use of coupons. According to CreditCards.com, 85% of Americans use coupons. Compared to 2014, coupon usage will show an increase of 88% in 2020. The use of mobile coupons is projected to increase with customers.
As per IndoorMedia, coupons were most used for pizza, oil changes and fast food. 50% of affluent shoppers use coupons to save money. Many customers also use coupons to cut prices on luxury shoes and essentials from stores from different stores..
VoucherCloud statistics show that 57% of customers made a purchase from a brand not tried before on being offered a coupon. 91% of these individuals purchased from the same retailer again.
How customers use coupons - Hawk Incentives revealed that 97% of customers search for deals when shopping. Similar statistics of coupons reveal 86% of millennials say that deals impact their buying decisions.
Age of customers who use coupons - 96% of baby boomers are likely to make use of coupons, 91% of generation Xers are likely to use coupons and 87% of millennials contribute to coupon usage.
Interests of customers who use coupons - As per IndoorMedia, coupons were mostly used in industries pizza, oil changes and fast food. 50% of affluent shoppers use coupons to save money.
Demographic facts about couponers - Compared to non-college educated people, college educated individuals are 78% more likely to use coupons. People who have an annual income higher than $100,000 are 2x more likely to use coupons.
50% of customers visit a store if they are being offered a promo code or coupon as per ReadyCould. This shows that coupons motivate customers to purchase.
VoucherCloud statistics of the coupon industry show that 57% of customers made a purchase from a brand not tried before on being offered a coupon. 91% of these individuals purchased from the same retailer again. 61% of buyers say coupons can inspire them to buy new products.
The presence of a rewards program impacts customers’ buying decisions as 69% of customers let such a program influence their purchase decisions.This shows coupons and customer loyalty are strongly related.
Statista’s coupon redemption figures estimate that around $142 million people used coupons in 2020. This number increased to $145 million in 2021. This number is expected to touch $145 million in 2021. Compared to this, the usage of promo codes by adults was $119 million in 2015.So if you analyze the raw data –it’s certain that more and more businesses are using coupons as a promotional tool to a great degree of success.
Although most insights on coupon code show women to be savvy shoppers and men are portrayed as clueless customers – redemption statistics reveal male shoppers are becoming a lot more frugal. In a coupon research, 89% of male respondents clear that they used email coupons 2020.
Can Coupons Get You New Customers?
Studies published on consumer behavior establish that 80% of customers are more willing to buy from a new brand if a discount is on offer. Insight discount code and others go a long way in convincing first time buyers to make the purchase.
Does Free Shipping Impact Buying Decisions?
Wall Street Journal offers an interesting insight about coupon codes. The publication states that consumers are five times as likely to make a purchase if they’re offered free shipping. In fact, people would rather buy a $5 product with a free shipping coupon than a $2.5 product with $2.5 shipping free. This shows the effectiveness of free shipping as a promotional tactic.
Digital coupon statistics by Juniper research reveals the IT industry will play a major role in how people receive discounts moving forward. Three technological advancements are the future of coupon marketing which includes chatbots, QR codes, and invisible payments.