COUPON CODES Latest Trends
& Statistics
2019

Why and How Digital Coupon Codes Really Works?

It all started in 1887 when Coca-Cola’s owner, Asa Candler, employed a hand-written coupon for his company. With this coupon customers could get free drinks, a tactic that accelerated the growth of the beverage giant. A total of 8,500,000 free drinks were given to one in nine Americans from 1894 to 1913.
From then till today, coupons are still loved by customers. While customer behavior has evolved significantly over the years, customers’ attraction toward coupons has remained unchanged. The psychology behind these codes is simple - people love value. What’s more, coupons make people happy. A study shows that coupons increase oxytocin markers by 38% while another reveals that 80% of shoppers feel smart when they use coupons.

Coupons in Statistics

Upto 90% of consumers use coupons in some way

According to Valassis, 90% of customers use coupons in one way or another. This year, the number of eCoupons redeemed is expected to surge to 31 billion. Juniper Research further predicts that the redemption of coupons is going to increase to $91 billion within the next three years. Orian Research says that the use of digital coupons will rise by 56.5% by 2025.

It is also expected that this year mobile coupon users will expand to 1.05 billion. By 2022, mobile coupons will chip in 80% of the redeemed coupons. “SMS remains a vital channel in reaching consumers, whereby a phone number acts as a unique ID in delivering one-time offers,” says research author, Lauren Foye.

$91 Billion Total Expected Coupon Code Redemption by 2022
1.05 Billion Expected Users Worldwide in 2019
31 Billion Coupon Codes Expected Redemption in 2019

Users in US

25 million Americans use coupon apps to save money each month
52 million Americans uses mobile coupon this year. Almost 28% of all mobile users
90 million Americans at least redeemed a coupon once a year in 2017.

About 42 million Americans make use of coupons. According to CreditCards.com, 85% of Americans use coupons. Compared to 2014, coupon usage will show an increase of 93.75% in 2019. The use of mobile coupons is projected to increase.
It has shown growth over the years with the number of Americans relying on mobile coupons being 4% in 2010, 10% in 2013, and 15% in 2014. Today, 96% of cellphone users search for eCoupons. Of millennials, 93% use their mobiles for comparing deals online and in-store.

COUPON INSIGHTS

COUPON'S INFLUENCE IN PURCHASE BEHAVIOUR

How customers use coupons - Hawk Incentives revealed that 97% of customers search for deals when shopping. 86% of millennials say that deals impact their buying decisions.

Age of customers who use coupons - 96% of baby boomers are likely to make use of coupons, 91% of generation Xers are likely to use coupons and 87% of millennials contribute to coupon usage.

Interests of customers who use coupons - As per IndoorMedia, coupons were most used for pizza, oil changes and fast food. 50% of affluent shoppers use coupons to save money.

Demographic facts about couponers - Compared to non-college educated people, college educated individuals are 78% more likely to use coupons. People who have an annual income higher than $100,000 are 2x more likely to use coupons.

48%
Purchase Soone
According to Kelton, 48% of consumers say they’re more likely to make a purchase sooner than normal to use an offer
25%
Spend More Overall
According to a study by Inmar, 83% of the consumers are of the view that coupons change their buying behavior
41%
Seek Out Something to Buy
A survey shows that 39% of customers would purchase from a brand that they otherwise wouldn’t from if a coupon is being offered.
38%
Purchase a More Expensive Product
Kelton shows that 28% of customers are willing to buy a costlier product when offered a coupon
37%
Purchase More Item than Normal
Deal Nerd reveals that couponers make 24% more expenditure than normal shoppers
38%
Buy Something They Don't Need
RetailMeNot says that 80% of diners are willing to try a new restaurant if there is an on-going deal being offered

Coupons and Customer Loyalty

50% of Customers Visit a Store

50% of customers visit a store if they are being offered a promo code or coupon as per ReadyCould. This shows that coupons motivate customers to purchase.

57% of Customers Try a New Product

VoucherCloud statistics show that 57% of customers made a purchase from a brand not tried before on being offered a coupon. 91% of these individuals purchased from the same retailer again.

69% of Customers are Influenced by Loyalty Programs

The presence of a rewards program impacts customers’ buying decisions as 69% of customers let such a program influence their purchase decisions.


Coupons Distribution Channels

Email
93% of people are likely to use the coupons they receive via email. 95% of women are likely to use the emails they get via email. 40% of the people are likely to share a deal received on email with their friends.
SMS
Six in 10 people sign up for mobile messaging for receiving coupons. 75% of millennials prefer text messages for receiving promotional messages.
Discount Apps
64% of customers download a bank brand app to receive exclusive coupons. 41% of the people who use the internet have restaurant apps to be a part of loyalty programs.
Personal Touch
-
Newspaper
74% of people review print ads for finding deals. 91% of millennials make use of paper coupons. 57% of consumers who shop from multiple channels use print coupons more
Social Media
54% of people use coupons found on social media. 28% share the deals they find on social media with their list. 67% people are likely to like a Facebook page for getting a discount of 25% or more.

Emerging Technologies


According to Juniper research, three technological advancements are the future of coupon marketing. These include chatbots, QR codes, and invisible payments

Invisible Payments
In 2017, $9.8 billion were processed in transactions through invisible payments. According to Juniper Research, by 2022 $78 billion in transactions will be processed via invisible payments.
Chat Bots
64% of Americans prefer chatbots because they serve them 24 hours long. 37% of Americans would make use of a chatbot to receive quick response. 15% of American adults have interacted with a chatbot.
QR Code
Statistia reveals that in 2020, 11 million households will be scanning a QR code. In 2018, 9.76 million QR code scans took place. The same study also found out that 3.27 Million households received a coupon via a QR code.
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