According to Valassis, 90% of customers use coupons in one way or another. This year, the number of eCoupons redeemed is expected to surge to 31 billion. Juniper Research further predicts that the redemption of coupons is going to increase to $91 billion within the next three years. Orian Research says that the use of digital coupons will rise by 56.5% by 2025.
It is also expected that this year mobile coupon users will expand to 1.05 billion. By 2022, mobile coupons will chip in 80% of the redeemed coupons. “SMS remains a vital channel in reaching consumers, whereby a phone number acts as a unique ID in delivering one-time offers,” says research author, Lauren Foye.
About 42 million Americans make use of coupons. According to CreditCards.com, 85% of Americans use coupons. Compared to 2014, coupon usage will show an increase of 93.75% in 2019. The use of mobile coupons is projected to increase.
It has shown growth over the years with the number of Americans relying on mobile coupons being 4% in 2010, 10% in 2013, and 15% in 2014. Today, 96% of cellphone users search for eCoupons. Of millennials, 93% use their mobiles for comparing deals online and in-store.
How customers use coupons - Hawk Incentives revealed that 97% of customers search for deals when shopping. 86% of millennials say that deals impact their buying decisions.
Age of customers who use coupons - 96% of baby boomers are likely to make use of coupons, 91% of generation Xers are likely to use coupons and 87% of millennials contribute to coupon usage.
Interests of customers who use coupons - As per IndoorMedia, coupons were most used for pizza, oil changes and fast food. 50% of affluent shoppers use coupons to save money.
Demographic facts about couponers - Compared to non-college educated people, college educated individuals are 78% more likely to use coupons. People who have an annual income higher than $100,000 are 2x more likely to use coupons.
50% of customers visit a store if they are being offered a promo code or coupon as per ReadyCould. This shows that coupons motivate customers to purchase.
VoucherCloud statistics show that 57% of customers made a purchase from a brand not tried before on being offered a coupon. 91% of these individuals purchased from the same retailer again.
The presence of a rewards program impacts customers’ buying decisions as 69% of customers let such a program influence their purchase decisions.
According to Juniper research, three technological advancements are the future of coupon marketing. These include chatbots, QR codes, and invisible payments