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How AI Is Revolutionizing The Fashion Industry?

Today, the net worth of the global fashion industry is more than $3 trillion. It makes up to two percent of the total global GDP. With the advent of Information technology, fashion is no longer limited to brick and mortar stores. Ecommerce has influenced the way people used to purchase their desired fashion goods. From ensembles to jewelry, shoes and bags, everything has been made available to purchase online. Since the fashion industry has gradually been shifted to a more social media-friendly and mobile space, it has opened up doors for AI to define the future of this market. With the help of Artificial Intelligence technology, designer brands are trying to improve customer experience.

What is AI in Fashion?

Even though the fashion industry is one of the most established markets all across the world, it is being fundamentally transformed by AI to the core. From manufacturing to designing, logistics to marketing and sales, AI has influenced every process associated with selling fashion goods. Since Artificial Intelligence improves customer experience, the brands that hop on to this trend bag more sales.


Artificial Intelligence technology and machine learning have offered automated solutions to both the businesses and customers to sell and purchase their desired fashion goods. It has made the process much convenient for both of them. For any brand to stand out, it’s important to choose the right technology to work with. Leveraging Artificial Intelligence in their field will helps these brands to open up new possibilities and deliver exactly what their target audience wants.

How AI is being used in Fashion?

Here is how AI is being used in the fashion industry:

  • Application of AI in Manufacturing:


Manufacturing fashion goods is the labor-intensive aspect of the fashion industry. It covers a series of mundane tasks including sorting and sewing dresses. In the majority of the factories, AI has successfully taken over these simple tasks. AI machines offer more accurate results and reduce labor costs. These machines can perform every task with more precision and eliminate human error.


From stitching clothes to detecting faults in the fabric, AI can do it all for you. The quality assurance provided by these machines helps brands to improve their products.

  • Application of AI in Fashion Retail:


AI and machine learning also find their application in the fashion retail sector. These advanced technologies provide brands automated solutions to monitor customers’ online shopping behavior. They can see the kind of products customers are interested in buying and the type of products they don’t prefer.
Brands can also track the footfalls of their customers in the retail stores. They can improve their services by asking customers about their experience as they leave the shop.

  • Application in Fashion Styling:


AI has made it possible for fashion enthusiasts to find the perfect ensembles that complement their body type and their taste in clothes, jewelry and footwear. AI-enabled clothes make the users visualize what would fit their body, occasion and weather. They can figure out the colors that work for them and if they should follow the latest trend.


There are various AI-based personal stylists developed to be placed in stores in the near future. These stylists use Computer Vision-based and 3D Reconstruction technology. The launch of these AI-based machines will be a big step forward in the fashion industry as they will make digital personal styling possible for the shoppers.  

  • Application of AI in eCommerce:



When it comes to online fashion stores and online shopping, AI has entirely changed the landscape. When a user browses a fashion-good online, AI technology recommends him the similar type of items. These products are recommended on the basis of color, design, preference, budget and other interests of the customer. AI with machine learning filters and analyzes the behavior of the audience. It recommends suitable items on the basis of their search history data.

  • Application of AI in Visual Search:



AI-based visual search technology is another great step ahead in transforming the fashion industry. These days, customers can capture the picture of an outfit or footwear and make an online search for the same product. This computer vision-based technology enables the retailer to suggest their customer products which are the most relevant to their search. According to research, more than 39% of the retail category consumers use visual search to purchase clothing items.

  • Chatbots:


Chatbots have now become an essential part of every website and mobile application. The same goes for the official websites and apps developed for high-end fashion brands. According to stats, 1out of 5 online customers is willing to make a purchase from a chatbot. With the help of this AI tool, brands can offer their customers a rather personalized experience and making online shopping more convenient for them. These consumers spend over £314.74 while purchasing goods from chatbots. More than 40% of the consumers find about offers and deals through chatbots. That makes chatbots a great opportunity for fashion brands to generate more revenue.

How AI is enhancing Fashion Designing?


When it comes to designing an outfit, the most important aspect is to select the right colors, patterns and design. The success of any design depends upon whether or not the masses like it. With the help of Artificial Intelligence, you can learn the preferences and taste of your intended audience. It detects new trends and reduces the chances of forecasting errors to make the design as precise and as close to your potential customer liking as possible.
For brands to excel, it’s very important to keep up with the ever-changing fashion industry trends. AI algorithm makes it exceptionally easy for the designers to analyze the design in images. Once the designer data set is analyzed, the AI algorithm observes which styles sell well in the market. By keeping a close eye on these trends, it suggests designers launch a new collection in the market. That’s how designers take inspiration from popular styles and incorporate them into their designs to create something new.

How ASOS is improving customer experience with the help of AI?


In order to improve customers, experience ASOS has been investing in AI and voice recognition systems. It has also introduced the visual search feature to its app to match users’ photos will similar styles available online. With the introduction of AI in its operation ASOS has been changing the game for the rest of the brands in the market. Get your hands on the highest quality and high fashion clothing items at the most reasonable prices. Use ASOS coupon code to avail great discounts on your desired fashion goods.

The future of the impact of AI on the society: 



Artificial Intelligence is one of those technologies that have been constantly taking over the world by storm. It has changed the landscape for the variety of aspects of life. From household chores to app development and fashion, there is no industry that has remained untouched by this ever-evolving technology. Fashion industry have benefited a lot by this advanced technology and high fashion brands have been able to considerably improve customer convenience and experience. Hoping on to this trend is the need of time. If you want to move ahead as a business, incorporate Artificial intelligence in your business operations and products.

Published On: February 25, 2020