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Here’s How AI is Changing Fashion

FASHION - AI Published On: February 28, 2020
The net worth of the global fashion industry currently stands at $1.5 trillion. The fashion industry is expected to pick up steam in many worldwide countries in 2022, It makes up to 2% of the total global GDP. With the advent of Information technology, fashion is no longer limited to brick-and-mortar stores. 

Ecommerce has influenced the way people purchase their desired fashion goods. From ensembles to jewelry, shoes, and bags, everything has been made available to purchase online. 

Since the fashion industry has gradually been shifted to a more social media-friendly and mobile space, it has opened up doors for AI to define the future of this market. AI in fashion promises to completely reshape customer experience and promises to bring a new blend of style and convenience.

1.   The Rise of Fashion AI

From manufacturing to designing, logistics to marketing and sales, AI has influenced every process associated with selling fashion goods. Since Artificial Intelligence improves customer experience, the brands that hop on to this trend bag more sales.

Here’s How AI is Changing Fashion

Artificial Intelligence technology and machine learning have offered automated solutions to both businesses and customers to sell and purchase their desired fashion goods. It has made the process much more convenient for both of them. For any brand to stand out, it’s important to choose the right technology to work with. Leveraging Artificial Intelligence in their field will helps these brands to open up new possibilities and deliver exactly what their target audience wants.

2.   Practical Use of AI in Fashion Industry

Artificial Intelligence’s impact on fashion is profound as it influences multiple channels of the industry. Here’s an overview of how technology influences everything from manufacturing to when the customer begins the buying journey.

  • The Manufacturing Process


Manufacturing fashion goods is a labor-intensive aspect of the fashion industry. It covers a series of mundane tasks including sorting and sewing dresses. In recent years, advanced clothing AI is performing these repetitive tasks, allowing human workers to perform more complex work. AI machines offer more accurate results and reduce labor costs. These machines can perform every task with more precision and eliminate human error.

Here’s How AI is Changing Fashion

From stitching clothes to detecting faults in the fabric, AI can do it all for you. The quality assurance provided by these machines helps brands to improve their products.

  • Fashion Retail


AI and machine learning also find their application in the fashion retail sector. These advanced technologies provide brands with automated solutions to monitor customers’ online shopping behavior. They can see the kind of products customers are interested in buying and the type of products they don’t prefer. Artificial Intelligence in the retail of fashion performs functions beyond sales as well.
Brands can also track the footfalls of their customers in the retail stores. They can improve their services by asking customers about their experience as they leave the shop.

  • Styling Preference


AI has made it possible for fashion enthusiasts to find the perfect ensembles that complement their body type and their taste in clothes, jewelry, and footwear. AI-enabled clothes make the users visualize what would fit their body, occasion, and weather. They can figure out the colors that work for them and if they should follow the latest trend.

Here’s How AI is Changing Fashion

There are various AI-based personal stylists developed to be placed in stores in the near future. These stylists use Computer Vision-based and 3D Reconstruction technology. The launch of these AI-based machines will be a big step forward in the fashion industry as they will make digital personal styling possible for the shoppers.  

  • Online Retail and Marketing


Here’s How AI is Changing Fashion

When it comes to online fashion stores and online shopping, AI has entirely changed the landscape. When a user browses a fashion-good online store, AI technology recommends similar types of items. These products are recommended on the basis of color, design, preference, budget, and other interests of the customer. AI with machine learning filters and analyzes the behavior of the audience. It recommends suitable items based on their search history data. Going forward, algorithms promise to directly trace customers’ interests and promote offers such as Tocco Toscano discount codes to those who are interested in buying branded handbags.

  • Visual Search

Here’s How AI is Changing Fashion

AI-based visual search technology is another great step ahead in transforming the fashion industry. These days, customers can capture the picture of an outfit or footwear and make an online search for the same product. This computer vision-based technology enables the retailer to suggest their customer products that are the most relevant to their search. According to research, more than 39% of the retail category consumers use visual search to purchase clothing items.

3.   The emergence of Chatbots in Fashion

Chatbots have now become an essential part of every website and mobile application. The same goes for the official websites and apps developed for high-end fashion brands. According to stats, 1out of 5 online customers is willing to make a purchase from a chatbot. With the help of this AI tool, brands can offer their customers a rather personalized experience and make online shopping more convenient for them. These consumers spend over £314.74 while purchasing goods from chatbots. More than 40% of the consumers find offers and deals through chatbots. This means customers looking for discounts such as 30% off Maurie and Eve routinely find it through chatbots.  That makes chatbots a great opportunity for fashion brands to generate more revenue.

4.   Artificial Intelligence’s Impact on Fashion Designing

When it comes to designing an outfit, the most important aspect is to select the right colors, patterns, and design. The success of any design depends upon whether or not the masses like it. With the help of Artificial Intelligence, you can learn the preferences and tastes of your intended audience. It detects new trends and reduces the chances of forecasting errors to make the design as precise and as close to your potential customer liking as possible.

For brands to excel, it’s very important to keep up with the ever-changing fashion industry trends. AI fashion algorithms make it exceptionally easy for designers to analyze the design in images. Once the designer data set is analyzed, the AI algorithm observes which styles sell well in the market. By keeping a close eye on these trends, it suggests designers launch a new collection in the market. That’s how designers take inspiration from popular styles and incorporate them into their designs to create something new.

5.   Some Fashion Brands Using Artificial Intelligence

Some of the fashion-AI tools used by companies are revolutionary, to say the least. The French luxury goods company Dior has an AI beauty assistant on Facebook called Dior Insider. 

Customers communicate with the beauty assistant and ask different questions about different products. The Dior Insider provides more personalized skincare and cosmetic experience to the customers.

Meanwhile, to improve customers' experience, ASOS has been investing in AI clothing technology and voice recognition systems. It has also introduced the visual search feature to its app to match users’ photos with similar styles available online. 
 
The convenience provided by the brand is matched by affordability as customers can use the ASOS coupon code to avail of great discounts on their desired fashion goods.

6.   AI with Smart Mirror

Similarly, a smart mirror driven by AI is being utilized by companies to streamline consumers' shopping experiences by allowing them to virtually visualize how clothes would appear on them without having to put them on their bodies.

Customers can also use this mirror to try on other sizes and colors, as well as receive tailored mix-and-match alternatives to complete the appearance.
The AI smart mirror is fitted in retail establishments' changing rooms with touch screen glasses that convey information on whether or not someone is inside, as well as information regarding the item the consumer has brought into the store.

Final Words

Here’s How AI is Changing Fashion

Fashion AI technologies aren’t any different than self-driving cars or automated machinery in industries around the world. The key function of the algorithms is to take repetitive tasks off human hands and let them invest time in something that requires human creativity. 
 
As emerging technology such as big data, IoT, and machine learning optimizes procedures such as production, customer service, and sales, the human hand will shift more towards designing captivating clothing.

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