Important Stats Retailers Should Know Ahead of American Independence Day 2023
SPENDING - STATISTICS - INDEPENDENCE DAY - 4TH OF JULY
Published On: December 12, 2022
American Independence Day is right around the corner and patriotic citizens across the states are preparing to celebrate the red, white and blue. As with all holidays, July 4th is an occasion that retailers wait eagerly for.
This year, Independence day has a special value for retailers who may have suffered losses during the last couple of years. It’s an opportunity for businesses, big and small, to boost sales and make up for lost business.
There’s also some data to suggest that this year’s Independence Day shopping will be the biggest in recent history.
Below, we have compiled some recent Independence Day shopping stats to help retailers make the most of this holiday.
Let’s dive in.
Top 7 Independence Day Shopping Stats
Independence day much like Easter
creates demand for specific products that hold cultural significance.
If you are planning on making a big sale on the Fourth of July, these statistics from the previous years can guide your marketing efforts in the right direction.
1. 84% of Americans Celebrate this Holiday
Whether it’s freedom or opportunity, Americans value everything their country offers them. So it’s no surprise that the Fourth of July is celebrated by an overwhelming population of the country. It’s estimated that 86% of Americans Shopped on the holiday in 2019. The coming years saw this trend decline due to the pandemic but things should get back on track this year.
2. 47.9 Million Americans Take to the Road
According to AAA, 47 million Americans were expected to travel in 2021 to celebrate Independence day. The travel volume increased by 40% when compared to July of 2020. The travel volume recovered to the pre-pandemic level last year. Americans hitting the road on Independence Day will need snacks, drinks, and other grab-n’ go items. If your store sells these items, it is time to tell people about any deals and discounts you might have.
3. 33% of Men and 25% of Women Purchase Patriotic Items
conducted a poll last year to determine how many Americans spend on patriotic goods on July 4th based on their gender. It showed that only
33% of men and 25% of women planned to purchase patriotic merchandise. Meanwhile, 38% of men and 39% of women had no interest in buying goods that represented red, white and blue. The rest hadn’t made up their mind.
4. 150 Million Hot Dogs Are Consumed
Hot dogs have long been a staple in the American diet. So it’s no secret people eat them around independence day. In 2019, Americans spent more than $6.2 billion on sausages and hot dogs. On this holiday the same year, 150 million hot dogs were consumed.
5. $1.5+ Billion Was Spent on Fireworks
Some people cannot celebrate America without blowing up a bunch of fireworks in the air. And according to estimates, these people make up a good part of the population. WalletHub reports that $1.5 Billion was spent on fireworks in 2020. This was because American families were planning their own exhibitions rather than taking part in larger events.
In 2019, around 332 million worth of fireworks were imported in America as per the US Census Bureau. Interestingly, more than 9,000 citizens were treated for injuries that occurred due to fireworks according to the USA Consumer Product Safety Commission.
Regardless, there’s an opportunity for online retailers this year. Many Americans will be avoiding a trip to the market and will simply order some fireworks online.
6. $7.5 Billion Was Spent On Food
According to Independence Day shopping stats reported by WalletHub, $7.5 billion were spent on food in 2021. Other estimates show Americans on average spent $73.33 on food on the fourth of July, which has increased by $5 per person since 2014.
Chicken and beef dominate the food sales on this holiday. 700 pounds of chicken was purchased in 2019 and $804 million was spent on beef.
This is incredible news for grocery retailers and particularly for those selling food items online. Look for big demand for frozen meat on the internet.
7. Beers Worth $1.4 Billion Were Bought
When it comes to American spending habits, beer is something that cannot be ignored. This is because
there’s nothing more American than opening a can of beer on a hot afternoon. For this reason, America bought beers worth $1.4 Billion on Independence Day 2021, according to WalletHub. On average, more than 68,000,000 cases of beer are typically purchased on Independence Day, which makes it the country’s number 1 beer-drinking holiday.
What Can Be Expected this Year
Based on previous shopping trends and the disruption caused in the last few years—one can make several predictions about the coming Independence Day.
1. An Unprecedented Sales Jump Will Be Witnessed
We at ClothingRIC believe that Independence Day this year will break all the previous records. Ironically, the people will celebrate their freedom for the first time in three years without any restrictions. Likewise, Fourth of July shopping has proven to be resilient with people spending money on the holiday even in the previous recessions. Lastly, we witnessed an unusual shopping activity on the recent Father’s Day which suggests people are still spending money despite the looming recession.
2. Online Shopping Will Be Significantly More
According to some statistics, US eCommerce sales increased by 100% in the wake of the pand
emic. Along with apparel, electronics, and appliances, people were ordering essential items such as food and medicine online. Even with things going back to normal, the shift towards eCommerce is still happening. Come 4th of July, look out for people ordering fireworks, barbecue items, beers, and everything else that’s sold on the holiday.
3. People Will Be Looking For Deals And Coupons
It is estimated that 90% of consumers use coupons
in one way or another. This percentage is steadily rising due to the economic uncertainties of the previous two years. Americans who are looking to save money would be looking for promo codes and coupons this July.
So if you want to have a big sale ahead, you need to prepare those Independence Day deals and discounts.
The importance of Independence Day for retailers can not be understated. It’s an event that millions of Americans celebrate with great passion. Looking at last year’s Independence Day shopping stats from previous years will give retailers an idea of what they can expect this time around.
The events of the last two years have mentally taken a toll on citizens. Americans would look at this holiday as an opportunity to blow off some steam and also come together to reiterate their commitment to American Ideals.