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7 Stats Retailers Should Know Ahead of American Independence Day 2022

SPENDING - STATISTICS Published On: February 12, 2022
American Independence Day is right around the corner and patriotic citizens across the states are preparing to celebrate the red, white and blue. As with all holidays, July 4th is an occasion that retailers wait eagerly for. 

This year, Independence day has a special value for retailers who may have suffered losses during the last couple of years. It’s an opportunity for businesses, big and small, to boost sales and make up for lost business. 

Below, we have compiled some recent Independence Day shopping stats to help retailers make the most of this holiday. 

Let’s dive in. 

Top 7 Independence Day Shopping Stats

Independence day much like Easter creates demand for specific products that hold cultural significance. If you are planning on making a big sale on the Fourth of July, some statistics from the previous years can guide your marketing efforts in the right direction. Here are some notable shopping stats from prior independence celebrations. 

1.  84% of Americans Celebrate this Holiday


7 Stats Retailers Should Know Ahead of American Independence Day 2022

Whether it’s freedom or opportunity, Americans value everything their country offers them. So it’s no surprise that the Fourth of July is celebrated by an overwhelming population of the country. It’s estimated that 86% of Americans Shopped on the holiday in 2019. The coming years saw this trend decline due to the pandemic but things should get back on track this year.

According to a survey by the National Retail Federation around 84% of Americans celebrated this holiday in 2021. One can expect this percentage to increase this year. 

2.  47.9 Million Americans Take to the Road


7 Stats Retailers Should Know Ahead of American Independence Day 2022

According to AAA, 47 million Americans were expected to travel in 2021 to celebrate Independence day. The travel volume increased by 40% when compared to July of 2020. The travel volume recovered to the pre-pandemic level last year. Americans hitting the road on Independence Day will need snacks, drinks, and other grab-n’ go items. If your store sells these items, it is time to tell people about any deals and discounts you might have.

3.   33% of Men and 25% of Women Purchase Patriotic Items


7 Stats Retailers Should Know Ahead of American Independence Day 2022

Statista conducted a poll last year to determine how many Americans spend on patriotic goods on July 4th based on their gender. It showed that only 33% of men and 25% of women planned to purchase patriotic merchandise. Meanwhile, 38% of men and 39% of women had no interest in buying goods that represented red, white and blue. The rest hadn’t made up their mind.

4.  150 Million Hot Dogs Are Consumed


7 Stats Retailers Should Know Ahead of American Independence Day 2022

Hot dogs have long been a staple in the American diet. So it’s no secret people eat them around independence day. In 2019, Americans spent more than $6.2 billion on sausages and hot dogs. On this holiday the same year, 150 million hot dogs were consumed.

5.  $1.5+ Billion Was Spent on Fireworks


7 Stats Retailers Should Know Ahead of American Independence Day 2022

Some people cannot celebrate America without blowing up a bunch of fireworks in the air. And according to estimates, these people make up a good part of the population. WalletHub reports that $1.5 Billion was spent on fireworks in 2020. This was because American families were planning their own exhibitions rather than taking part in larger events. 


In 2019, around 332 million worth of fireworks were imported in America as per the US Census Bureau. Interestingly, more than 9,000 citizens were treated for injuries that occurred due to fireworks according to the USA Consumer Product Safety Commission.


Regardless, there’s an opportunity for online retailers this year. Many Americans will be avoiding a trip to the market and will simply order some fireworks online. 

6.  $7.5 Billion Was Spent On Food


7 Stats Retailers Should Know Ahead of American Independence Day 2022

According to Independence Day shopping stats reported by WalletHub, $7.5 billion were spent on food in 2021. Other estimates show Americans on average spent $73.33 on food on the fourth of July, which has increased by $5 per person since 2014.

Chicken and beef dominate the food sales on this holiday. 700 pounds of chicken was purchased in 2019 and $804 million was spent on beef.

This is incredible news for grocery retailers and particularly for those selling food items online. Look for big demand for frozen meat on the internet.

7.  Beers Worth $1.4 Billion Were Bought


7 Stats Retailers Should Know Ahead of American Independence Day 2022

When it comes to American spending habits, beer is something that cannot be ignored. This is because there’s nothing more American than opening a can of beer on a hot afternoon. For this reason, America bought beers worth $1.4 Billion on Independence Day 2021, according to WalletHub. On average, more than 68,000,000 cases of beer are typically purchased on Independence Day, which makes it the country’s number 1 beer-drinking holiday.

What Can Be Expected this Year

Based on previous shopping trends and the disruption caused in the last few years—one can make several predictions about the coming Independence Day. 


1. Online Shopping Will Be Significantly More

According to some statistics, US eCommerce sales increased by 100% in the wake of the pand
emic. Along with apparel, electronics, and appliances, people were ordering essential items such as food and medicine online.  Even with things going back to normal, the shift towards eCommerce is still happening. Come 4th of July, look out for people ordering fireworks, barbecue items, beers, and everything else that’s sold on the holiday.

2. People Will Be Looking For Deals And Coupons

It is estimated that 90% of consumers use coupons in one way or another.  This percentage is steadily rising due to the economic uncertainties of the previous two years. Americans who are looking to save money would be looking for promo codes and coupons this July. So if you want to have a big sale ahead, you need to prepare those Independence Day deals and discounts.

3. American Flag Face Masks Will Still Be in High Demand

While the masks are not mandated anymore, the last couple of years took them mainstream. More people now realize how matching masks can take their style to a whole new level. So while Americans won’t be looking to wear masks for medical reasons anymore, they would still want flag-themed masks because they are cool.

Conclusion

The importance of Independence Day for retailers can not be understated. It’s an event that millions of Americans celebrate with great passion. Looking at last year’s Independence Day shopping stats from previous years will give retailers an idea of what they can expect this time around.

7 Stats Retailers Should Know Ahead of American Independence Day 2022

The events of the last two years have mentally taken a toll on citizens. Americans would look at this holiday as an opportunity to blow off some steam and also come together to reiterate their commitment to American Ideals.

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