Holiday Trend Reports a Major Shift towards Online Sales at Clothing Stores for these Solid Reasons

The early black Friday has pretty much started which has brought us surprising reports that consumers are showing up less at the stores. “Gap, Macy’s, Nordstrom and Fossil all reported lousy results this week”, said the report published in CNN yesterday.

Besides the consumers are more aware of their spending, the report mentions the current economic status of people to be stable. According to a survey mentioned in report, more people will have their holiday shopping adventure online. Not sudden at all. This was coming and everyone saw it including the big stores like Macy’s and Kohl’s who have been strengthening themselves for years on the e-commerce grounds and closing of certain less functional physical store was a part of it.

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So, what has made it all possible? Let’s have a look at some reasons:

Simplifying E-commerce Procedures

In every system there are problems which get solved over the time. While buying the clothes online, customers were previously much concerned about paying extra costs like of shipping and returns. The e-commerce era majorly solved this by providing more opportunities to consumers during all time of the year. Things like free shipping and free returns were made possible which proved a sense of satisfaction to users.

Wondering whether you can rely on these stores offering free shipping and returns? The good news is Nordstrom with its beefy reputation of more than a century is among the list and offers plenty of coupons all around the year including for holiday. Every year, the store records a boom in their online sales. Our advice to consumers is to get the deal before it is off the rack.

Personalized Experience at the Store

“Connection with a sales person”, every expert shopper would be able to recall the benefits that used to be attached with their friendly relation with the sales person. But as the stores are growing gigantic, it is unlikely to develop this relationship with the store staff.

Online shopping experience has changed this too as getting the loyalty card would just require a number of shopping experiences at the store. Only once in some cases and they would attend you with care every time. Besides sending you special discounts for birthdays and holidays, the online stores will also let you know about every shopping opportunity in future.

Cutting layers of Markups

Every buyer would want to pay as close to the actual cost of the product as possible. With moving of brands through the chain of retailers, the layers of markups keep adding up causing the price go up and high.

Ecommerce stores whether they are operating from a different country or from the same state you are living in have cut the cost with direction access to consumers. No mediators, thus no extra commissions adding to the price. Most consumers like their fashion products supplied to them in just few dollars with direct discounts added by the producers and no false offers.

Savings are more frequent

There was a time when consumers could expect to get their 90% off dose of discount only once in a year and that too paired with a crowd, almost fighting for the same product. Online discounts are not like that. Sustainability matters for these stores and they would do anything to keep their customer. Unbelievable discounts are a part of them.

Lucky for consumers, big chain like Macy’s, Kohl’s and Nordstrom are too indulging in this competitive wave and the designer wear is no more far away from customer’s reach.

Better Fit and Understanding of Body Type

Whether the buyers were petite or plus size, fitting has been an issue for everyone. Ecommerce has been attentive to the matter with its effective methods and research to provide realistic fitting for different body types. Before and more than the physical store, Ecommerce industry embraced the plus size which is 70% of US.

With the help of bloggers and store reviews, the consumers were able to present their opinion of size and fit. This was hardly possible for them in the fitting rooms of the store with a fear of tearing the clothes while trying.

Do you have a unique reason to rely on online shopping this holiday season? Add value to our list.