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What Marketing Strategies Should Brands Follow on Valentines Day 2022

VALENTINES DAY - MARKETING - BUSINESS Published On: January 18, 2022
Valentine is the golden opportunity to attract new customers and convert them into repeat customers. It’s one of the most awaited holidays as people express their love and enhance their intimate bonds on valentine's days in various ways to doing.

The pandemic can have a big impact on Valentine's Day revenue this year because a new variant is spreading out. Overall Valentine's Day expenditure in the United States fell from $27.4 billion in 2020 to $21.8 billion in 2021, with consumers spending $164.76 per person in 2021 compared to $196.31 in 2020. People spent most of their time and celebrated most of their holidays at home, spreading love from a safe distance.

On the other hand, it boosted online buying on this particular day. In 2021, online purchases accounted for 38% of all Valentine's Day gifts.

Here are some of the top Valentines marketing ideas that will help you to express deep love and gratitude to your customers.

1.   Make your offer appealing and advertise it

This holiday season is a great opportunity to experiment with your product catalog. Your competitors are likewise hoping to profit from the increase in eCommerce sales in February. Create a Valentine's Day product line that is only available for a limited period.

What Marketing Strategies Should Brands Follow on Valentines Day 2022

Offer them conditional free shipping or a coupon code to show your affection, something like a 20–30% discount will be a lovely touch. If you're looking for something to sell for Valentine's Day, consider matching t-shirts, personalized jewelry, and loungewear sets because people love to buy romantic things on this day.

2.   Start a strategic plan early

It's critical for store owners to have their marketing initiatives up and running as soon as possible. Business owners should not wait until Valentine's Day to begin marketing plans or promotions, as they will most likely miss out on many possibilities to offer goods to customers.

What Marketing Strategies Should Brands Follow on Valentines Day 2022

People are more likely to seek products and make purchases sooner because they want to be well-prepared for this important occasion. Additionally, aim to include the weekend in your promotion schedule. Because people are generally busy working and studying throughout the week, Saturday and Sunday are viewed as the best days to shop for gifts. As a result, take advantage of this opportunity to increase your sales.

3.   Come up with innovative Valentine's Day marketing concepts

According to data, roughly 49% of respondents claimed they would spend extra if they came across "a particularly fantastic offer or promotion." 

What Marketing Strategies Should Brands Follow on Valentines Day 2022

Your clients are clearly seeking a discount, therefore it might be in your best interests to come up with a Valentine's Day special to attract customers and increase sales. When creating your offer, spend time thinking about your goals, products, and customers for the best results.

In any case, determine the most effective promotion type for your products and target demographic, and then execute it in your store.

4.   Target the last-minute buyers

More than 60% of Valentine's Day spending happens on the 14th or within five days of it? As a result, your last-minute offers may be more successful than those you made earlier in the month.

What Marketing Strategies Should Brands Follow on Valentines Day 2022

Shopping for last-minute gifts is no exception for some of us who are chronic procrastinators. While many e-tailers try to entice last-minute shoppers by instilling guilt, there is a better method to turn procrastinators into customers.

You're ten steps ahead of the competition if you can provide quick delivery to the last-minute customer. You end up buying more expensive products if you want to get your gifts on time.

5.   Romantic Valentine's Day Gift Ideas

The most popular sorts of Valentine's Day presents are greeting cards with sweets, flowers, clothing, jewelry, fragrances, gift cards but due to the current situation masks are also very important. 

What Marketing Strategies Should Brands Follow on Valentines Day 2022

Even if you don't sell these items, you can still capitalize on Valentine's Day holiday shopping if you broaden out. Even products not normally connected with Valentine's Day could become part of your consumers' gift ideas if you use the correct marketing.

Consider matching phone cases or a customized lamp that shines a light on someone's love. Pillow with a romantic theme. A wine tumbler with a romantic twist. It isn't the product's fault. It's all in how you promote it.

6.   Send Valentine's Day Card to your Consumers by Email


What Marketing Strategies Should Brands Follow on Valentines Day 2022

If you have an email list, send a Happy Valentine's Day card to your subscribers along with a special offer or promotion. Instead of marketing things or services for your consumers to buy for their loved ones, you may pitch your offer as a special "present" for your loyal customers.
This email serves as a "Thank You" card and provides you with an excellent opportunity to communicate with your consumers in a non-intrusive manner.

Conclusion

Valentine's Day is redefined by each brand according to its own needs and target demographic.

It doesn't matter if you don't sell chocolates; Valentine's Day is the ideal time for your company to shine, so make the most of it. The success of your Valentine's Day marketing depends on your strategy and how well you connect with your customers.
Offer goods that people enjoy as well as one-of-a-kind items that they would not have considered as Valentine's Day gifts. 

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