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Taylor Swift And Other Celebrities Are Embracing Forever 21 New Design Theory

The fast growing and 5th largest clothing retailer in US, ‘Forever 21’ now experiments with a new design theory. The designer line available at the store will now inspire sophistication as their dedication to older millennials.


Is it going to be a boring transformation? Not really because, youthful celebrities like Taylor Swift, Diane Kruger and Kendall Jenner have been photographed wearing these classic designs in style. The low priced, fine fit dresses are as ever affordable and not deviate from the cool that the brand has already maintained.

Their purpose of transformation is to attract attention of mature woman towards the brand. For Store as it mentions to Wall Street Journal, the targeted demographic will hopefully expand.

Quick reminder, if you love shoe designs by Forever 21, nothing has changed in that collection except for the 65% promotional discounts that are valid on internet.

Photo Credit: Forever21

Published On: August 26, 2015